If you're not seeing the results from your SEO campaign that you are looking for, it may be because you are not paying attention to your local listings. Typically, when it comes to SEO for your business, you want to rank for service or product terms with the city modifier. This would look like "plumber in san antonio" or "san antonio lawyer".
If you've searched for a service online, you may have noticed that some terms supply a map listing. This listing fluctuates with the number of listings. Google used to allow anywhere from 1 to 7 different business listings; however, recently, they have reduced that number to only 3 for desktop searches. What this means is that it is tougher to find real estate in that listing, but it also means that if you end up in that listing, there is a better chance of someone clicking on your link.
You do need to understand that ranking within the maps listing is very different than standard organic rankings. Because the ranking methods are so different, your SEO manager may not be focusing on your map listing.
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Why Is Your Map Listing Important?
Though Google decides what search terms deserve a map listing thus reducing the number of terms you can rank for, it is still very important to get your business within those listings. Typically, the map listings will display above the majority of the organic listings. The higher on the front page of the search results you can find yourself, the more likely you are to have people click on your link.
The extra benefit from this is that if you can manage to have your business listed within the maps and the organic listings, you'll have double the real estate in the search results. The value of that real estate can be a major factor in the success of your business.
If you're looking to get started with your local maps listings SEO, please don't hesitate to give us a call today.