Video is perhaps one of the most important, yet often overlooked, methods of online marketing.  The statistics that accompany this claim are absolutely astounding.  What’s more is that most businesses have no idea of the value that a quality video marketing campaign, coupled with SEO of course, can bring their business.

Take a look at the following statistics and see why video can make a huge difference in a business’ successes:

YouTube – The following facts and figures are courtesy of YouTube (https://www.youtube.com/yt/press/statistics.html)

  • Over 1 billion users
  • Every month, the number of hours of videos viewed is up 50% year over year
  • 300 hours of video uploaded every minute
  • Half of YouTube views are on mobile devices

Video Marketing – The following facts and figures are courtesy of WebpageFX (http://www.webpagefx.com/blog/marketing/28-unbelievable-video-marketing-statistics/)

  • Videos Increase People’s Understanding Of Your Product Or Service by 74%
  • The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month
  • 50% Of Users Watch Business Related Videos On YouTube Once A Week
  • 75% Of Users Visit The Marketer’s Website After Viewing A Video
  • Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video
  • 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety
  • Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video
  • 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process

Those number, facts, and figures should get you excited about implementing video in your marketing strategy.

As always, we can help you with your video marketing needs.  Please click here to learn more about what we do.  Or, if you are ready to get started, click here to fill out our discovery form.

The last thing you want is for your website to be hit a penalty.  Depending on the penalty and the severity, the consequences could range from loss of rank to complete removal from search engines.

To stay on top of that, you need to keep up with your Webmaster Tools and Analytics, both provided by Google.  The downside to this is that they can be overwhelming or difficult to decipher if you’re not familiar with it.  Then again, if you’re aren’t sure what you’re doing within Webmaster Tools or Analytics, you could get into a bit of trouble and harm your site in the process.

The good news is that there is an easier solution.  Moz (moz.com) has just released Spam Score.  Spam Score is a new metric available to Moz subscribers that can let you know when your site might be at risk at receiving a penalty from Google.  I don’t have all the details on how it works, so it’s best to let Moz let you know what it’s all about.

You can read up on Moz’s Spam Score metrics here.

moz spam score

San Antonio internet marketing consultants are fairly common throughout the city.  Many make claims that they can provide you with everything you need at a low cost, and that certainly sounds tempting.  What you don’t know, however, is that many firms outsource your internet marketing needs to other companies.  They figure out what the cost would be to them, add on what they wish to make, and sell you on an inflated price.

san antonio internet marketing consultantThat doesn’t mean that they all do that.  Some are very capable and willing to help you out and form a business relationship that has everyone’s best interests in mind.

Either way, before you start the search and hiring process, take a minute to read the article below and understand why internet marketing is necessary in the city of San Antonio – and everywhere else.

Why San Antonio SEO?

Search engine optimization (SEO) is a form of marketing utilized around the world.  It allows small businesses an opportunity to get in front of their potential customers and clients.  More so, it can allow these businesses to be there for those readily seeking the products and services these businesses offer.

San Antonio SEO is no different.  San Antonio is a rapidly growing city, and as such, more and more people are opening up shop in and around the city.  Unfortunately for most, when they open a new business, it’s difficult for them to be seen standing behind the firmly implanted businesses throughout the city.

How does a new business separate itself from the pack and get a leg up on the competition?  Utilizing a proper SEO strategy, these new businesses can come in, make themselves readily available and noticeable, and start to make a contribution to the community.  Of course this might ruffle a few feathers, but in a city that is expanding at the rate of San Antonio, there’s plenty of room to go around.

San Antonio Internet Marketing Should Be Easy

Internet marketing covers a wide variety of paths and choices for promoting your brand and business online.  There are many nuances and pitfalls you should know about and try to avoid if you want your marketing investment to have a positive return.

At the same time, internet marketing in San Antonio shouldn’t be complicated.  If anything, your internet marketing should be the last thing on your mind once you get set up with the proper strategy.

Hire An Outside San Antonio Internet Marketing Firm

In most cases, it would make more sense to hire an outside firm to handle your internet marketing needs.  Bringing in an employee to take care of your internet marketing may seem like a good idea, but in reality, it just isn’t.

Let’s take a look at why it’s better to hire an outside firm.

Hiring an employee would cost you hourly.  I’d be hard-pressed to assume anyone would take less than $15/hour for this type of work.  That might seem like a steal until you realize that internet marketing is a full-time job.  This means your employee would be working close to 40 hours or more every week.  On top of that, you either need a supervisor or some method of tracking what your employee is doing so you are not paying for them to sit around and play games on Facebook all day.  You also have to understand that you will get what you pay for.  At $15/hour (or even $25-30/hour), the level of knowledge and ability is going to be far lower than you will have hoped for.

seo consultant san antonioHiring a firm gives you the benefit of a hands-off approach.  You agree on a monthly price and off you go.  You don’t pay a salary.  You don’t pay someone to check up on or supervise.  You don’t pay any benefits.

What you also get with an internet marketing firm is years of experience. understanding, and know-how.  Many firm out there are actually little more than a team of 3 or 4 individuals, sometimes even a single person, taking care of the needs of many businesses throughout the country.  The reasoning behind this is simple: Any one person with the knowledge and resources to help a company grow by providing excellent internet marketing results can make more working for him or herself than they ever could working a full-time job for any particular company.

If you hired a full-time employee at $15/hour, the annual salary would be about $30,000.  That’s certainly not terrible, but if this person is as good as you would hope him or her to be, then he or she would be much better off charging you and several other clients between $1,000-5,000/ month.  And they can get those kinds of paydays because they can deliver the results.

You may pay a little more in the beginning for an internet marketing firm; however, the return should be far greater than if you were to hire an employee.

Mallery Online Marketing – San Antonio’s Premier SEO and Internet Marketing Consultant

Mallery Online Marketing can be the firm that you need.  We provide a full gamut of internet marketing services, though we specialize in SEO.  We can run social media campaigns, video marketing campaigns, and even PPC (pay-per-click) paid advertising campaigns.  We can also perform web design and mobile web design for those who need that, too.

If you’re looking for a San Antonio SEO and internet marketing consultant, Mallery Online Marketing is the firm for you.  Contact us today!

Quick! Grab Your Phone

It wasn’t too long ago that you had to power on your computer, wait a few minutes to dial into your internet service provider, and spend 2-3 minutes waiting for a web page to load. Today, most people have the internet nestled safely in their pocket.

Mobile Friendly San AntonioThe age of the smart phone is upon us and Google has taken notice.

Having access to the internet in the palm of your hand is nothing new. What is new(ish), however, is that mobile internet traffic has eclipsed and overtaken desktop/laptop internet traffic to the tune of 60% of all internet traffic. That number is slightly skewed because mobile apps tend to eat up great deals of bandwidth that you wouldn’t ordinarily use at home. Mobile apps such as Pandora, Instagram, and many others account for large chunks of data usage.

That doesn’t mean that a good deal of users aren’t still utilizing search engines on their mobile devices. Those numbers are still also climbing. With mobile devices so easy to use and often within reach, it’s easy to see that the majority of internet traffic is going to go mobile.

April 21, 2015

What significance does this date hold for you? That depends on the state of your website.

If your website is mobile-friendly, then you likely won’t see much happening. If your site, however, is not mobile-friendly, then your site may disappear from mobile search results altogether. So… I take that back. If your site is mobile-friendly, then you may see a bump in your mobile search engine results ranking. Win/win for you.

WHY?!

Why is Google doing this? It’s fairly simple. Google is the world’s number 1 search engine. That means that people generally trust the results they get from Google. Either that or everyone just loved the term Google over Yahoo so many years ago and we’ve been stuck with it since.

Back in reality, though, Google needs to make sure that people continue to trust their results and continue to use their search engine. Why is that important? Because Google makes a fortune off of paid advertising through their search engine. If people stopped using Google, no one would advertise with Google, and Google would eventually cease to be.

This is why they want to make sure that the top results for any given search term offers the most relevant return as well as the best user experience. If you have ever tried using a non-mobile-friendly site on a mobile device and found that everything just didn’t work, you’d understand the frustration. And Google wants you to have a pleasant experience so you can keep them in business.

What Should I Do?

If your site is not mobile-friendly, you (or your webmaster) should have received an email from Google informing you what you need to do to get in line. If you’re unsure if your site is mobile-friendly, you can find out at https://www.google.com/webmasters/tools/mobile-friendly/.

If your site comes back as not mobile-friendly, you need to take action immediately assuming you want to retain your mobile search engine rankings. You should contact your webmaster/site designer first and start implementing a design/redesign to fall in line with what Google determines to be mobile-friendly. Keep in mind that this could actually end up resulting in a complete site redesign and overhaul.

If you are unable to reach your webmaster, you should contact us immediately and we can provide you with a free analysis and game plan to help get your website mobile-friendly.

REFERENCES
http://smallbiztrends.com/2014/07/online-traffic-report-mobile.html
http://searchengineland.com/google-sending-mobile-usability-warnings-huge-number-webmasters-213113
http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html

Paid Advertising

What is Paid Advertising? (PPC)

PPC, or pay-per-click, is often utilized to get instant results with minimal effort; however, those results often come at a premium price depending on your targeted audience. In short, you are paying for advertisements to appear on websites or search engines and you pay every time someone clicks on your ad.

There are a few things you need to take into consideration before you run your first PPC campaign.

Target Audiences

Depending on your advertising platform, you have certain controls over who actually gets to see your advertisements. Most platforms follow a similar model as would be found with Google Adwords. In this model, you write an ad, decide what terms it should show up for, and then you place a bid. Your bid and keywords determine when, how often, and where your ads are going to show up.

facebook adsIf you are utilizing Facebook for your advertising needs, you get a completely different method of determining who gets to see your ad. From here, you get to decide the demographics of who gets to see your ads. Rather than using search terms, you get to tell Facebook to display your ad to males between the ages of 24 and 50 who live in the London, England and are teachers. Or you may cater your ads to women between the ages of 27 and 30 who live in the United States and earn more than $50,000/year.

These are the two most common forms of PPC. That’s not to say there aren’t other options out there, but most likely you’ll run into one of these two.

Obviously, there are times when you’ll want to use an Adwords style campaign over a Facebook campaign. If you are a local business trying to get in front of people actively searching for what you have to offer, then an Adwords PPC campaign would be more beneficial. If, on the other hand, you are trying to get your product in front of a large audience, then Facebook would be the better choice.

Associated Costs

When it comes to standard PPC, you pay every time someone clicks on your ad. The costs are decided by your bids when you start your campaign. If you have a high bid, your ad will be shown more often. At the same time, you will be paying more per click than anyone else. You need to find that line where you are getting impressions (one impression is your ad being viewed one time) and paying minimal costs for every click. That can take some time and patience, though.

adwords pageYou do have another option, though. This option is known as CPM, or cost per thousand impressions (M = 1,000 in roman numerals). This is as simple as it sounds. You pay a set amount (again, based on your bid) every time your ad is viewed. If you have a bid of $5.00 CPM, you will pay about $5.00 for every 1,000 views of your ad. Simple enough.

This is really where you need to do some research into your product and decide which campaign would best suit you. You can run a CPM and get only 2 or 3 clicks. At that point, you may be better off moving over to PPC as the cost would then reflect the number of clicks. Of course, at that point, your ad may get better positioning resulting in you getting more clicks (and, of course, paying more). In which case, you may think you would have been better off with CPM. And it can go back and forth like that. That is why you need to watch your campaigns and adjust as needed.

The Ad and Your Landing Page

As with any form of advertising, if your ad is terrible, you won’t get anyone clicking on your ad either way. You need to make sure that your ad is eye-catching and draws your potential customers in.

At the same time, you need to evaluate your landing page, or the page the ad takes the user to when he or she clicks on your ad. There are a lot of things to think about when it comes to your landing page. Does it take too long to load? Is it interesting enough to keep someone’s attention? Does your ad reflect your landing page?

Split Tests

When you get into paid advertising, you need to make sure you can afford to run split tests. What this means is that you need to run several concurrent ads – and pay for them all.

What you want to do is set up multiple ads with multiple landing pages and run them all through CPM and PPC. Essnetially, you should have the following at a minimum:

  • Ad 1, Landing Page 1, PPC
  • Ad 1, Landing Page 1, CPM
  • Ad 1, Landing Page 2, PPC
  • Ad 1, Landing Page 2, CPM
  • Ad 2, Landing Page 1, PPC
  • Ad 2, Landing Page 1, CPM
  • Ad 2, Landing Page 2, PPC
  • Ad 2, Landing Page 2, CPM

With some monitoring, you can begin to whittle away the ads that aren’t doing so well and decide on one ad that has the strongest click-through rate while paying the least for those clicks.

Of course you don’t have to set up that many campaigns, but if you are looking to optimize your ROI, you would want to ensure that you are getting the most for your money.

Warning

Once your campaign is set and ready to go and it begins, your results are literally just what is being reported back to you. That sounds odd to say, I know. However, there literally is no proof that your ad is shown to those that you are requesting to have it shown to. You are taking the word of the advertising platform and you will have to live with that. I’m not saying that they flat out lie and run your CPM campaign by only showing your ad to 100 people and reporting it as 1,000 (though it could happen with bots regularly scouring the internet). I’m sure they are displaying accurate numbers, just maybe not to your exact specifications.

For a better understanding, check out this post regarding social media, and view the video about one-third of the way down. That video does a better job at explaining why paid advertising campaigns might not be as legitimate as we all wish they would be.

Conclusion

At the end of the day, there is a lot to consider when dealing with paid advertising. There are some people out there that absolutely crush it with paid advertising. Then again, there are way more out there that seem to find no luck with it.

It is still a very lucrative platform for getting your business out there in front of potential customers. And a lot of businesses utilize the services (see how much Google makes in advertising here). All I can say is monitor your campaigns like a hawk. Don’t start a campaign and just walk away or you might end up as just another contributor to the billions of dollars Google earns without you seeing anything back.

The Alternative

For those who have actually made it this far, you are probably wondering what the alternative is for paid advertising. If you want your business to be seen by those actively looking for your products and services, I will always tell you that SEO is the way to go.

With SEO, you more or less know what you’re getting in to. You are moving your business up towards the first spot in the search engines. Once there, you have the potential to earn more business than in any other position, including ad spaces.

The biggest problem with paid advertising is that your ad is clearly labeled as an advertisement. For many, that is an instant turn off as we are bombarded with ads everywhere we go.

Want to watch a 15-second YouTube video? You have to watch a 30-second ad first. You want to read an article on a news site? Let an overlay advertisement sit on your screen for 15 seconds first. We see ads everywhere.

When the average user is looking for your products, they want what they perceive as the recommendation from the search engine, not a paid advertisement.

I will always recommend SEO over paid advertising. But that doesn’t mean you can’t have a lethal combination of the two. If you’re interested in SEO services, please fill out our Discovery Application and we will get back to you as soon as possible.

What Exactly is SEO?

A lot of people understand Search Engine Optimization as a type of marketing agency working to get your website to the front of the search engines’ search results. SEO, in actuality, is a form of web development, social media management, and marketing all combined in to one very particular skill set. I’ve read and heard many different interpretations on what SEO actually is; however, the following video may be the best, easiest to understand, break down of what SEO is.

If you’re still wondering if SEO is for your business, take a look at this article. What you’ll read here is the importance of position in search results as it pertains to click through rate (CTR), or the number of times a particular web site is clicked on when it appears for certain searches.

Long story short, as of July 2014, the number 1 position, on average received approximately 31% of all clicks for any given search term. The number 2 position resulted in 14%, and the number 3 position saw just under 10%. Once you drop below number 5, you may as well not even exist.

With the world becoming more mobile and more connected, it’s becoming more and more important to get your business online and showing up in the search results. For a small business, it can be the difference between success and closing.

The Metrics of it All

When it comes to SEO and ranking your website, there are a lot of factors that need to be taken into account. Depending on who you talk to, the value of these factors can vary greatly. At the heart of it all is metrics; metrics of your site and metrics of the sites linking out to your site. Now there is no evidence that these metrics are utilized within the algorithms of the search engines nor if they are taken into account in the placement of your site within the search engine rankings.

What we do know is that these metrics are supplied by high-authority sites that are in the business of supplying internet marketers and SEOs with accurate and useful information. To that end, we can utilize this information as an excellent basis in determining what the metrics of our sites actually are and how and where our site should rank.

Remember, at the end of the day, you may have the best metrics of every other business in your city, but if your competitors web page is deemed more relevant to a specific search term, you may not necessarily outrank him. Metrics are a good jumping point, but they are only a small part of the entire picture.

Google PageRank

Let’s start with one of the first metrics designed to rate a website. PageRank (PR) is a simple rating system from -1 to 10. A rating of -1 (or N/A) is often given to new sites who don’t have an actual rank, yet. A rating of 10 is the highest rating and often saved for the most authoritative and popular websites (think google.com, amazon.com, facebook.com, etc.).

Many SEOs out there still talk about PR as if it’s something that you need to keep an eye on. And in some instances, they may be correct. To be perfectly honest, though, you may as well ignore it. Google does not update PR on regular intervals anymore and they’ve all but said that PR is going away.

A few years ago, PR was all the rage. Today, though, PR is an antiquated metric that holds little to no actual value for analysis of a website.

Click here to read more on PR.

Moz Domain Authority and Page Authority

Moz uses many metrics to help you determine the power and authority of a site; however, the two most commonly looked at are Domain Authority (DA) and Page Authority (PA). Both metrics are measured on a scale of 1-100, 100 again being reserved for only the most authoritative or popular sites. DA and PA are decent metrics to look at as they do update at regular intervals (every month or two). Having a 100-point scale also gives them the ability to differentiate what would be a strong PR4 from a weak PR4 when compared to PR.

Both DA and PA are based on a logarithmic scale. This means that moving up from 10 to 20 is much easier than moving up from 80 to 90.

DA is a measurement of the overall power of a given domain. No matter what page you visit on a website, the DA remains the same. This number is also reflective of the power and likelihood of a domain to rank.

PA is a measurement of any individual page on a domain. Every page you go to may have a different PA score. This score is indicative of the strength and likelihood of an individual page being ranked.

Click here to read more on DA.
Click here to read more on PA.

Majestic Trust Flow and Citation Flow

Similar to Moz, Majestic has two easy-access metrics that many SEOs use to gauge the strength of a given website. These metrics are Trust Flow (TF) and Citation Flow (CF). They are ranked on a scaled of 0-100, again 100 being reserved for only the top sites. Again, these metrics are also logarithmic.

CF, simply put, is a number reflecting the popularity of a site based on the number of linking domains. The more domains linking in, the higher the CF. When determining your site’s CF, the strength of the incoming links is also taken into account. A site with many low-quality links may have a lower CF than a site with only a few stronger links.

TF is a metric that measures the trust of a given URL. This is determined by the trust of the sites linking to your URL.

The easiest way to describe this is to think of people. You have a 50-year old man who has been on the straight and narrow his whole life. He has never told a lie and always pays his taxes on time. He has a very high trust factor. You also have a 20-year old man who has followed the same path as the 50-year old man. However, he has not had as many experiences in his life as he is 30 years younger. Mirroring these two men are two other men who are the same ages, but both have led shady lives. They are not very trustworthy.

You know all four men. Your entire city knows all four men. You are applying for a job. All four men are willing to give you a recommendation and act as a reference. For your best shot at getting this job, who are you likely to enlist for the recommendation and reference? Of course you would ask the older trustworthy man.

It’s similar for TF. If you have a site that has a link from an aged, trustworthy site, this will greatly affect the trustworthiness of your site. On the flip side, if you have links from non-trustworthy sites, they may negatively impact the trust of your site.

You can read more on TF, CF, and the other metrics used by Majestic here.

Ahrefs Domain Rank and URL Rank

Ahrefs is more of a calculation of backlinks. Clearly stated within their metrics are the rating system for their ratings:

  • 0 – 30 is unpopular
  • 31 – 70 is average
  • 71 – 100 is very popular

When it comes to Domain Rank (DR), the score is calculated based on the quality and number of backlinks coming to a given domain. This number is not logarithmic, however. The score is an percentage meaning a DR of 50 suggests that your site ranks higher than 50% of all domains.

URL Rank (UR), in its simplest form, is the rating of a given URL based on the power of the individual links from linking domains.

To read more on Ahrefs metrics, click here.

Put It All Together and You Get a… Headache.

As I said before, these metrics can be used as a good starting point to determine where you think a site should rank. At the end of the day, though, there is a lot more that goes in to it all.

I recommend, when you are looking at any metrics, to not rely solely on one set. The search engines take all of this information in and much, much more.

Look at the metrics. Understand them. Use them to help measure the success of your online presence.

Social media isn’t only important, it’s vital. For more than reason, if you’re business has no social presence, you aren’t doing yourself any favors. What you need to do is stop reading, go create at minimum a Facebook page and a Twitter account, then come back and find out why you need social media.

There are several reasons why you should invest heavily in social media to build an online presence. I don’t mean invest a large sum of money, but rather invest time and effort in connecting with your current and potential future customers. After all, they are likely spending a decent amount of time on these sites every day, anyway. You may as well become a part of their online lives. (read this article and this article for some surprising facts about social media usage)

alexa top 10 sites

Screenshot from alexa.com

If you take a look at the image to the right, you can see that Facebook, YouTube, and Twitter hold 3 of the top 10 frequented sites around the world. If you were unaware of this, a light bulb should be going off in your head informing you that you need to have a presence on those sites, regardless of your business and what services and products you offer. Your customers are people. People use these sites heavily. You need to get in front of them.

Of course, actually getting your information to the people is a bit more tricky. Lucky for you, though, all three options provide advertising options. This is a quick method to get in front of the people who are most likely going to be interested in your products. Facebook probably has the most comprehensive advertising capabilities as far as hyper targeting your audience; however, there is still a lot of concern over whether or not your ads are actually being seen by your targeted audience. To see what I mean, check out the following video:

 

 

This video is almost a year old and Facebook has made changes since then, but from personal experience, you can still end up getting railroaded by Facebook and the clickfarms from around the world. If you have a large enough budget and a high ticket item or service, you may be able to offset the loss of advertising due to these clickfarms and bogus advertising, but at the end of the day, who really wants to throw money away?

At a minimum, you should be utilizing these services to connect with your customers. It doesn’t take much to ask your customers to like your business on Facebook or ask them if it’s ok to add you as a friend or contact. Most people wouldn’t be too bothered by it. This works in favor in multiple ways. First off, you start to build a following. With more likes, followers, or subscribers to your pages, the more authority you are seen to have. This can be important for how these social media sites actually rank your site if someone were to utilize their service to check out businesses that offer your products and services within your area.

On top of that, you can keep in touch with your customers. Depending on what you offer and how friendly you are with your customers, you can send them simple reminders that they need to renew a service or let them know a new product came out that they might be interested in. Even if you aren’t buddy-buddy with them, you can still post, tweet, or upload, and anyone following your business could end up seeing what you have to say.

You want to at least update once a week. What this tells your followers is that you are still here. They will see your name and they will remember you. If you can get them to engage, even better. You can hold contests (ask everyone to share an update and one person will be selected at random to win something of your choice), ask for feedback, or just talk about local happenings. People love to connect and if you spark their interest and they respond and engage, their actions will show for their friends to see (FREE ADVERTISING!).

– Note: If you hold a contest, check with the social media site you are engaging on as they have specific rules for contests and the last thing you want to do is find yourself in some legal trouble.

Beyond the customer engagement and benefits you’ll see on the social media sites, having a social media presence also helps with your search engine optimization. Once again, we go back to Facebook, YouTube, and Twitter being 3 of the top 10 most frequented sites on the internet. Take a moment and think about what those sites are used for.

social media

Social media has a lot of buzzwords.

These sites are used for connecting and sharing. If you have a particularly good something to say, post, or tweet, you may experience something called “going viral”. Essentially, when something goes viral, it becomes overly popular on these social sites (and many others). What do you think it would do for your business if a post from your company page suddenly went viral? What if that post had a link back to your website? Not only would thousands of people see your post, but they would also have quick access to your website.

The chances of a post of yours going viral is slim, but it’s not outside the realm of possibility. What we have to look at is a smaller scale. You don’t have to go viral, but if you have a post or a page that is popular enough, that is going to do wonders for your website and its rankings (assuming it has proper on-site SEO). Google and the other search engines can track social signals (shares, likes, retweets, etc.). If one site is suddenly getting a huge boost from social signals, what do you think Google is going to do? That’s right, they are going to boost your site higher in the search engine rankings.

Google wants to deliver the most comprehensive search engine to its users. They want you to find exactly what you are looking for when you use their search engine. This is a very complicated process, for sure; however, it’s getting easier thanks to social signals. The way Google’s algorithm is currently moving towards is focusing more on social signals than ever before. And why not? It makes perfect sense. If a site is experiencing a high volume of social signals, it is clearly popular and what people are looking for.

flying cars

The best flying car ever. This image is not actually important at all, but it’s still awesome.

For instance, let’s say a new prototype flying car was just designed. There is a video circulating online through all of the social media sites. It’s getting millions on views on YouTube, getting likes on Facebook, and getting retweets and favorites on Twitter (and everything else the other social media sites offer). This video is only 2 days old. Now, for the past 4 or 5 years, at the top of Google search for the term flying car has been a website that is mostly just a fan site of flying cars. It’s just a few simple drawings and some text. Nothing special. No social signals. After this video has received all of this attention, what is most likely to end up at that number 1 spot for the search term flying car? It’s going to be what everyone is currently liking, favoriting, and tweeting about.

Let’s get back to your business. If you have a local business, then you don’t necessarily need millions of views, likes, etc. You just don’t. If you had that, it would probably look suspicious anyway and Google would take notice. But if you engage with your customers on a regular basis and they respond, you could easily start to see a major boost to your rankings in Google.

In no way am I guaranteeing you will see positive movement in your rankings if you engage in social media. There are a lot of factors that are ultimately going to determine where you rank and for what terms, but if everything is in place, a good social media presence and engagement certainly isn’t going to hurt.

As always, if you are interested in discussing this further for your business and would like to schedule a consultation, please refer to our Discovery Application.

Hello and welcome to Mallery Online Marketing. Mallery Online Marketing is dedicated to providing the best in internet marketing services to all of our clients in the pursuit of helping to build their business.

We come from a collective of the top SEOs in the world, and when you sign on with us, the knowledge from that group is utilized to help build your online presence. You gain the backing and support of the world’s largest and most successful SEOs with Mallery Online Marketing.

We will also continue to update this blog whenever possible. Stay tuned and follow us on Twitter, Facebook, and Google+ for all updates.

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11411 Luckey Ledge
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