Posts Categorised: Internet Marketing
This is a very basic whiteboard video. Nothing fancy.
It’s no surprise that Mallery Online Marketing offers services in the city of Schertz, TX. Located between San Antonio and New Braunfels, Schertz is a growing community with many businesses that could greatly benefit from a proper online marketing campaign.
Having a chance to get in on the ground floor with some solid SEO can ensure long-lasting rankings even when Schertz begins to grow well beyond its current size.
Here is our latest video. It’s similar to our video marketing video; however it reaches to a broader marketing spectrum.
San Antonio internet marketing consultants are fairly common throughout the city. Many make claims that they can provide you with everything you need at a low cost, and that certainly sounds tempting. What you don’t know, however, is that many firms outsource your internet marketing needs to other companies. They figure out what the cost would be to them, add on what they wish to make, and sell you on an inflated price.
Either way, before you start the search and hiring process, take a minute to read the article below and understand why internet marketing is necessary in the city of San Antonio – and everywhere else.
Why San Antonio SEO?
Search engine optimization (SEO) is a form of marketing utilized around the world. It allows small businesses an opportunity to get in front of their potential customers and clients. More so, it can allow these businesses to be there for those readily seeking the products and services these businesses offer.
San Antonio SEO is no different. San Antonio is a rapidly growing city, and as such, more and more people are opening up shop in and around the city. Unfortunately for most, when they open a new business, it’s difficult for them to be seen standing behind the firmly implanted businesses throughout the city.
How does a new business separate itself from the pack and get a leg up on the competition? Utilizing a proper SEO strategy, these new businesses can come in, make themselves readily available and noticeable, and start to make a contribution to the community. Of course this might ruffle a few feathers, but in a city that is expanding at the rate of San Antonio, there’s plenty of room to go around.
San Antonio Internet Marketing Should Be Easy
Internet marketing covers a wide variety of paths and choices for promoting your brand and business online. There are many nuances and pitfalls you should know about and try to avoid if you want your marketing investment to have a positive return.
At the same time, internet marketing in San Antonio shouldn’t be complicated. If anything, your internet marketing should be the last thing on your mind once you get set up with the proper strategy.
Hire An Outside San Antonio Internet Marketing Firm
In most cases, it would make more sense to hire an outside firm to handle your internet marketing needs. Bringing in an employee to take care of your internet marketing may seem like a good idea, but in reality, it just isn’t.
Let’s take a look at why it’s better to hire an outside firm.
Hiring an employee would cost you hourly. I’d be hard-pressed to assume anyone would take less than $15/hour for this type of work. That might seem like a steal until you realize that internet marketing is a full-time job. This means your employee would be working close to 40 hours or more every week. On top of that, you either need a supervisor or some method of tracking what your employee is doing so you are not paying for them to sit around and play games on Facebook all day. You also have to understand that you will get what you pay for. At $15/hour (or even $25-30/hour), the level of knowledge and ability is going to be far lower than you will have hoped for.
Hiring a firm gives you the benefit of a hands-off approach. You agree on a monthly price and off you go. You don’t pay a salary. You don’t pay someone to check up on or supervise. You don’t pay any benefits.
What you also get with an internet marketing firm is years of experience. understanding, and know-how. Many firm out there are actually little more than a team of 3 or 4 individuals, sometimes even a single person, taking care of the needs of many businesses throughout the country. The reasoning behind this is simple: Any one person with the knowledge and resources to help a company grow by providing excellent internet marketing results can make more working for him or herself than they ever could working a full-time job for any particular company.
If you hired a full-time employee at $15/hour, the annual salary would be about $30,000. That’s certainly not terrible, but if this person is as good as you would hope him or her to be, then he or she would be much better off charging you and several other clients between $1,000-5,000/ month. And they can get those kinds of paydays because they can deliver the results.
You may pay a little more in the beginning for an internet marketing firm; however, the return should be far greater than if you were to hire an employee.
Mallery Online Marketing – San Antonio’s Premier SEO and Internet Marketing Consultant
Mallery Online Marketing can be the firm that you need. We provide a full gamut of internet marketing services, though we specialize in SEO. We can run social media campaigns, video marketing campaigns, and even PPC (pay-per-click) paid advertising campaigns. We can also perform web design and mobile web design for those who need that, too.
What is Paid Advertising? (PPC)
PPC, or pay-per-click, is often utilized to get instant results with minimal effort; however, those results often come at a premium price depending on your targeted audience. In short, you are paying for advertisements to appear on websites or search engines and you pay every time someone clicks on your ad.
There are a few things you need to take into consideration before you run your first PPC campaign.
Depending on your advertising platform, you have certain controls over who actually gets to see your advertisements. Most platforms follow a similar model as would be found with Google Adwords. In this model, you write an ad, decide what terms it should show up for, and then you place a bid. Your bid and keywords determine when, how often, and where your ads are going to show up.
If you are utilizing Facebook for your advertising needs, you get a completely different method of determining who gets to see your ad. From here, you get to decide the demographics of who gets to see your ads. Rather than using search terms, you get to tell Facebook to display your ad to males between the ages of 24 and 50 who live in the London, England and are teachers. Or you may cater your ads to women between the ages of 27 and 30 who live in the United States and earn more than $50,000/year.
These are the two most common forms of PPC. That’s not to say there aren’t other options out there, but most likely you’ll run into one of these two.
Obviously, there are times when you’ll want to use an Adwords style campaign over a Facebook campaign. If you are a local business trying to get in front of people actively searching for what you have to offer, then an Adwords PPC campaign would be more beneficial. If, on the other hand, you are trying to get your product in front of a large audience, then Facebook would be the better choice.
When it comes to standard PPC, you pay every time someone clicks on your ad. The costs are decided by your bids when you start your campaign. If you have a high bid, your ad will be shown more often. At the same time, you will be paying more per click than anyone else. You need to find that line where you are getting impressions (one impression is your ad being viewed one time) and paying minimal costs for every click. That can take some time and patience, though.
You do have another option, though. This option is known as CPM, or cost per thousand impressions (M = 1,000 in roman numerals). This is as simple as it sounds. You pay a set amount (again, based on your bid) every time your ad is viewed. If you have a bid of $5.00 CPM, you will pay about $5.00 for every 1,000 views of your ad. Simple enough.
This is really where you need to do some research into your product and decide which campaign would best suit you. You can run a CPM and get only 2 or 3 clicks. At that point, you may be better off moving over to PPC as the cost would then reflect the number of clicks. Of course, at that point, your ad may get better positioning resulting in you getting more clicks (and, of course, paying more). In which case, you may think you would have been better off with CPM. And it can go back and forth like that. That is why you need to watch your campaigns and adjust as needed.
The Ad and Your Landing Page
As with any form of advertising, if your ad is terrible, you won’t get anyone clicking on your ad either way. You need to make sure that your ad is eye-catching and draws your potential customers in.
At the same time, you need to evaluate your landing page, or the page the ad takes the user to when he or she clicks on your ad. There are a lot of things to think about when it comes to your landing page. Does it take too long to load? Is it interesting enough to keep someone’s attention? Does your ad reflect your landing page?
When you get into paid advertising, you need to make sure you can afford to run split tests. What this means is that you need to run several concurrent ads – and pay for them all.
What you want to do is set up multiple ads with multiple landing pages and run them all through CPM and PPC. Essnetially, you should have the following at a minimum:
- Ad 1, Landing Page 1, PPC
- Ad 1, Landing Page 1, CPM
- Ad 1, Landing Page 2, PPC
- Ad 1, Landing Page 2, CPM
- Ad 2, Landing Page 1, PPC
- Ad 2, Landing Page 1, CPM
- Ad 2, Landing Page 2, PPC
- Ad 2, Landing Page 2, CPM
With some monitoring, you can begin to whittle away the ads that aren’t doing so well and decide on one ad that has the strongest click-through rate while paying the least for those clicks.
Of course you don’t have to set up that many campaigns, but if you are looking to optimize your ROI, you would want to ensure that you are getting the most for your money.
Once your campaign is set and ready to go and it begins, your results are literally just what is being reported back to you. That sounds odd to say, I know. However, there literally is no proof that your ad is shown to those that you are requesting to have it shown to. You are taking the word of the advertising platform and you will have to live with that. I’m not saying that they flat out lie and run your CPM campaign by only showing your ad to 100 people and reporting it as 1,000 (though it could happen with bots regularly scouring the internet). I’m sure they are displaying accurate numbers, just maybe not to your exact specifications.
For a better understanding, check out this post regarding social media, and view the video about one-third of the way down. That video does a better job at explaining why paid advertising campaigns might not be as legitimate as we all wish they would be.
At the end of the day, there is a lot to consider when dealing with paid advertising. There are some people out there that absolutely crush it with paid advertising. Then again, there are way more out there that seem to find no luck with it.
It is still a very lucrative platform for getting your business out there in front of potential customers. And a lot of businesses utilize the services (see how much Google makes in advertising here). All I can say is monitor your campaigns like a hawk. Don’t start a campaign and just walk away or you might end up as just another contributor to the billions of dollars Google earns without you seeing anything back.
For those who have actually made it this far, you are probably wondering what the alternative is for paid advertising. If you want your business to be seen by those actively looking for your products and services, I will always tell you that SEO is the way to go.
With SEO, you more or less know what you’re getting in to. You are moving your business up towards the first spot in the search engines. Once there, you have the potential to earn more business than in any other position, including ad spaces.
The biggest problem with paid advertising is that your ad is clearly labeled as an advertisement. For many, that is an instant turn off as we are bombarded with ads everywhere we go.
Want to watch a 15-second YouTube video? You have to watch a 30-second ad first. You want to read an article on a news site? Let an overlay advertisement sit on your screen for 15 seconds first. We see ads everywhere.
When the average user is looking for your products, they want what they perceive as the recommendation from the search engine, not a paid advertisement.
I will always recommend SEO over paid advertising. But that doesn’t mean you can’t have a lethal combination of the two. If you’re interested in SEO services, please fill out our Discovery Application and we will get back to you as soon as possible.