Posts Tagged: internet marketing

Local Listings

If you’re not seeing the results from your SEO campaign that you are looking for, it may be because you are not paying attention to your local listings. Typically, when it comes to SEO for your business, you want to rank for service or product terms with the city modifier. This would look like “plumber in san antonio” or “san antonio lawyer”.

search-engine-marketing-san-antonio-300x199.jpgIf you’ve searched for a service online, you may have noticed that some terms supply a map listing. This listing fluctuates with the number of listings. Google used to allow anywhere from 1 to 7 different business listings; however, recently, they have reduced that number to only 3 for desktop searches. What this means is that it is tougher to find real estate in that listing, but it also means that if you end up in that listing, there is a better chance of someone clicking on your link.

You do need to understand that ranking within the maps listing is very different than standard organic rankings. Because the ranking methods are so different, your SEO manager may not be focusing on your map listing.


For more – Best SEO San Antonio


Why Is Your Map Listing Important?

Though Google decides what search terms deserve a map listing thus reducing the number of terms you can rank for, it is still very important to get your business within those listings. Typically, the map listings will display above the majority of the organic listings. The higher on the front page of the search results you can find yourself, the more likely you are to have people click on your link.

The extra benefit from this is that if you can manage to have your business listed within the maps and the organic listings, you’ll have double the real estate in the search results. The value of that real estate can be a major factor in the success of your business.

If you’re looking to get started with your local maps listings SEO, please don’t hesitate to give us a call today.

It’s no surprise that Mallery Online Marketing offers services in the city of Schertz, TX.  Located between San Antonio and New Braunfels, Schertz is a growing community with many businesses that could greatly benefit from a proper online marketing campaign.

Having a chance to get in on the ground floor with some solid SEO can ensure long-lasting rankings even when Schertz begins to grow well beyond its current size.

San Antonio internet marketing consultants are fairly common throughout the city.  Many make claims that they can provide you with everything you need at a low cost, and that certainly sounds tempting.  What you don’t know, however, is that many firms outsource your internet marketing needs to other companies.  They figure out what the cost would be to them, add on what they wish to make, and sell you on an inflated price.

san antonio internet marketing consultantThat doesn’t mean that they all do that.  Some are very capable and willing to help you out and form a business relationship that has everyone’s best interests in mind.

Either way, before you start the search and hiring process, take a minute to read the article below and understand why internet marketing is necessary in the city of San Antonio – and everywhere else.

Why San Antonio SEO?

Search engine optimization (SEO) is a form of marketing utilized around the world.  It allows small businesses an opportunity to get in front of their potential customers and clients.  More so, it can allow these businesses to be there for those readily seeking the products and services these businesses offer.

San Antonio SEO is no different.  San Antonio is a rapidly growing city, and as such, more and more people are opening up shop in and around the city.  Unfortunately for most, when they open a new business, it’s difficult for them to be seen standing behind the firmly implanted businesses throughout the city.

How does a new business separate itself from the pack and get a leg up on the competition?  Utilizing a proper SEO strategy, these new businesses can come in, make themselves readily available and noticeable, and start to make a contribution to the community.  Of course this might ruffle a few feathers, but in a city that is expanding at the rate of San Antonio, there’s plenty of room to go around.

San Antonio Internet Marketing Should Be Easy

Internet marketing covers a wide variety of paths and choices for promoting your brand and business online.  There are many nuances and pitfalls you should know about and try to avoid if you want your marketing investment to have a positive return.

At the same time, internet marketing in San Antonio shouldn’t be complicated.  If anything, your internet marketing should be the last thing on your mind once you get set up with the proper strategy.

Hire An Outside San Antonio Internet Marketing Firm

In most cases, it would make more sense to hire an outside firm to handle your internet marketing needs.  Bringing in an employee to take care of your internet marketing may seem like a good idea, but in reality, it just isn’t.

Let’s take a look at why it’s better to hire an outside firm.

Hiring an employee would cost you hourly.  I’d be hard-pressed to assume anyone would take less than $15/hour for this type of work.  That might seem like a steal until you realize that internet marketing is a full-time job.  This means your employee would be working close to 40 hours or more every week.  On top of that, you either need a supervisor or some method of tracking what your employee is doing so you are not paying for them to sit around and play games on Facebook all day.  You also have to understand that you will get what you pay for.  At $15/hour (or even $25-30/hour), the level of knowledge and ability is going to be far lower than you will have hoped for.

seo consultant san antonioHiring a firm gives you the benefit of a hands-off approach.  You agree on a monthly price and off you go.  You don’t pay a salary.  You don’t pay someone to check up on or supervise.  You don’t pay any benefits.

What you also get with an internet marketing firm is years of experience. understanding, and know-how.  Many firm out there are actually little more than a team of 3 or 4 individuals, sometimes even a single person, taking care of the needs of many businesses throughout the country.  The reasoning behind this is simple: Any one person with the knowledge and resources to help a company grow by providing excellent internet marketing results can make more working for him or herself than they ever could working a full-time job for any particular company.

If you hired a full-time employee at $15/hour, the annual salary would be about $30,000.  That’s certainly not terrible, but if this person is as good as you would hope him or her to be, then he or she would be much better off charging you and several other clients between $1,000-5,000/ month.  And they can get those kinds of paydays because they can deliver the results.

You may pay a little more in the beginning for an internet marketing firm; however, the return should be far greater than if you were to hire an employee.

Mallery Online Marketing – San Antonio’s Premier SEO and Internet Marketing Consultant

Mallery Online Marketing can be the firm that you need.  We provide a full gamut of internet marketing services, though we specialize in SEO.  We can run social media campaigns, video marketing campaigns, and even PPC (pay-per-click) paid advertising campaigns.  We can also perform web design and mobile web design for those who need that, too.

If you’re looking for a San Antonio SEO and internet marketing consultant, Mallery Online Marketing is the firm for you.  Contact us today!

Mallery Online Marketing
11411 Luckey Ledge
San Antonio, TX, 78252
(210) 570-9027

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