Either way, before you start the search and hiring process, take a minute to read the article below and understand why internet marketing is necessary in the city of San Antonio – and everywhere else.
Why San Antonio SEO?
Search engine optimization (SEO) is a form of marketing utilized around the world. It allows small businesses an opportunity to get in front of their potential customers and clients. More so, it can allow these businesses to be there for those readily seeking the products and services these businesses offer.
San Antonio SEO is no different. San Antonio is a rapidly growing city, and as such, more and more people are opening up shop in and around the city. Unfortunately for most, when they open a new business, it’s difficult for them to be seen standing behind the firmly implanted businesses throughout the city.
How does a new business separate itself from the pack and get a leg up on the competition? Utilizing a proper SEO strategy, these new businesses can come in, make themselves readily available and noticeable, and start to make a contribution to the community. Of course this might ruffle a few feathers, but in a city that is expanding at the rate of San Antonio, there’s plenty of room to go around.
San Antonio Internet Marketing Should Be Easy
Internet marketing covers a wide variety of paths and choices for promoting your brand and business online. There are many nuances and pitfalls you should know about and try to avoid if you want your marketing investment to have a positive return.
At the same time, internet marketing in San Antonio shouldn’t be complicated. If anything, your internet marketing should be the last thing on your mind once you get set up with the proper strategy.
Hire An Outside San Antonio Internet Marketing Firm
In most cases, it would make more sense to hire an outside firm to handle your internet marketing needs. Bringing in an employee to take care of your internet marketing may seem like a good idea, but in reality, it just isn’t.
Let’s take a look at why it’s better to hire an outside marketing firm in San Antonio.
Hiring an employee would cost you hourly. I’d be hard-pressed to assume anyone would take less than $15/hour for this type of work. That might seem like a steal until you realize that internet marketing is a full-time job. This means your employee would be working close to 40 hours or more every week. On top of that, you either need a supervisor or some method of tracking what your employee is doing so you are not paying for them to sit around and play games on Facebook all day. You also have to understand that you will get what you pay for. At $15/hour (or even $25-30/hour), the level of knowledge and ability is going to be far lower than you will have hoped for.
Hiring a firm gives you the benefit of a hands-off approach. You agree on a monthly price and off you go. You don’t pay a salary. You don’t pay someone to check up on or supervise. You don’t pay any benefits.
What you also get with an internet marketing firm is years of experience, understanding, and know-how. Many firms out there are actually little more than a team of 3 or 4 individuals, sometimes even a single person, taking care of the needs of many businesses throughout the country. The reasoning behind this is simple: Any one person with the knowledge and resources to help a company grow by providing excellent internet marketing results can make more working for him or herself than they ever could working a full-time job for any particular company.
If you hired a full-time employee at $15/hour, the annual salary would be about $30,000. That’s certainly not terrible, but if this person is as good as you would hope him or her to be, then he or she would be much better off charging you and several other clients between $1,000-5,000/ month. And they can get those kinds of paydays because they can deliver the results.
You may pay a little more in the beginning for an internet marketing firm; however, the return should be far greater than if you were to hire an employee.
Mallery Online Marketing – San Antonio’s Premier SEO and Internet Marketing Consultant
Mallery Online Marketing can be the firm that you need. We provide a full gamut of internet marketing services, though we specialize in SEO. We can run social media campaigns, video marketing campaigns, and even PPC (pay-per-click) paid advertising campaigns. We can also perform web design and mobile web design for those who need that, too.
Contact us today!