Without a doubt, one of the most common tools used by organizations nowadays is their websites. It not only broadens a particular brand over the current web landscape, but also boosts their income and trustworthiness. But one of the more important matters, about which some people could still be unsure, is whether to build a mobile-friendly website.
This article tries to highlight the rationale for why you should have a mobile-friendly website in order to effectively engage your market with your goods and/or services through the use of four important principles.
If you want to test your site for mobile-friendliness, click here.
Superior User Experience
If you haven’t heard the term “customer experience” yet, you might have been living in a cave somewhere on the moon. Websites optimized for mobile devices offer the ever-needed customer experience which, in turn, keeps Google happy.
User experience refers to how a website user feels before, during, and after using it. Similar to customer experience, it increases the likelihood that a user may leave if they have a difficult time, for example, navigating the website. Websites that are mobile-friendly change to an upright layout and a new user interface.
Instead of maintaining a rigid structure, responsive website designs (RWD) regulate the page to correctly fit the display of a certain device by scaling images and other elements (effectively making navigation a lot more user friendly). As a result, users prefer to stay on the website for a longer period of time, increasing the likelihood that they will become a potential customer for the company.
Convenience and Accessibility
Truth be told, People cannot live without their smart phones. Through their phone, they can do anything from ask questions to make purchases. Although some consumers still use desktop computers, a majority experience the web through their phones and tablets. This has to do with accessibility and convenience. In today’s society of needing instant results, most people don’t find the time to log on to their PCs and search for the answers they need, but they often have their smartphones right at hand and can just as easily find their answer in the palm of their hands.
For companies with websites, it is critically necessary given the current market trend. Users can look for services anywhere, at any time, with just a few touches on a screen. And if your website cannot adjust to different mobile devices, people aren’t going to stick around on your site. This could lead to a loss of customers, sales, and revenue.
Cost Effectiveness
Prior to the development of flexible website designs, website owners (and the team in charge of it) had to manually adjust a web page’s independent source code to fit different screen sizes. It’s a significant setback for the owner that could cost time and money, especially for an e-commerce site with hundreds of products (pages). Since RWDs can effortlessly adapt to any and all screen widths and have a centralized substance admin architecture and source code, it efficiently eliminates the tedious chore of manually creating each web page.
Better Sales
Get past the technical speak and focus on what actually matters: sales. You should absolutely take mobile responsiveness seriously. The majority of people use their smartphones in their daily lives, and this trend will continue to grow. A business may lose out on sales if its website is not mobile-friendly. For this reasons alone, a mobile responsive website is a wise course of action for businesses. By doing this, you provide the company the opportunity to reach a larger audience and perhaps boost sales.
Mobile-friendly sites are here to stay. The users want them. Google wants you to have them. If you need to update your site, contact us. We’ll be happy to help.