by Michael Mallery | Sep 10, 2016 | SEO
When your brand name becomes a verb or the de facto name of your product, you know you’ve done something right. And with that, you know people won’t forget about you. For instance, Kleenex is often used in place of any facial tissue. You take an Uber even...
by Michael Mallery | Apr 4, 2016 | Video Marketing
Anyone who has done any research into video production for his or her business knows that the costs to produce a short video can be sky high. Depending on the type of video, the quality, and the content, you could be looking at anywhere between $2,500 to $5,000 per...
by Michael Mallery | Jan 22, 2016 | SEO
When it comes to search engine optimization (SEO), one needs to take into account the keywords the web page is desired to rank for. There are many reasons why keyword selection is important, the least of which is that simple fact that the more terms you rank for, the...
by Michael Mallery | Jan 8, 2016 | SEO
Local Listings If you’re not seeing the results from your SEO campaign that you are looking for, it may be because you are not paying attention to your local listings. Typically, when it comes to SEO for your business, you want to rank for service or product terms...
by Michael Mallery | Nov 9, 2015 | SEO, Social Media
It’s difficult to think back to a time when social media wasn’t in existence. For many, MySpace was their first interaction with social media, and for a long time, it was the big game in town (For an interesting look back at the social media timeline,...
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