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4 Reasons That Explain Why Mobile-Friendly Websites Rule the Market
Without a doubt, one of the most common tools used by organizations nowadays is their websites. It not only broadens a particular brand over the current web landscape, but also boosts their income and trustworthiness. But one of the more important matters, about which some people could still be...
SEO Defined
Search engine optimization, or SEO, involves optimizing the website so that it will appear higher in organic search results of the search engines. It is accurate to claim that SEO is a crucial instrument for digital marketing that expands business potential and assists in turning website visitors...
TikTok and Instagram Gaining Ground on Google with Gen Z
Google has reported that 40% of Gen Z is finding places to eat and answers to questions using TikTok and Instagram instead of Google. Google has started to lean towards content that is more visually-oriented to attract and keep younger audiences. Multisearch by Google allows users to upload an...
Is it a good idea to pay (few dollars), to have a publication in a PR5-9 blog? – Question on Quora Answered by Mallery Online Marketing
There are a handful of things you should know before you approach one of these people to publish an article. Metrics First, PageRank (PR) has had a declining value as a metric since 2013 (and is pretty much non-existent today) as Google hasn’t publicly updated PR since December 2013. Because of...
Don’t Forget About Yahoo and Bing SEO
When your brand name becomes a verb or the de facto name of your product, you know you've done something right. And with that, you know people won't forget about you. For instance, Kleenex is often used in place of any facial tissue. You take an Uber even if you are using Lyft. Or you Google...
Video Marketing at a Fraction of the Cost
Anyone who has done any research into video production for his or her business knows that the costs to produce a short video can be sky high. Depending on the type of video, the quality, and the content, you could be looking at anywhere between $2,500 to $5,000 per minute of video produced. Check...
San Antonio Search Engine Optimization – A Look at Keyword Variations
When it comes to search engine optimization (SEO), one needs to take into account the keywords the web page is desired to rank for. There are many reasons why keyword selection is important, the least of which is that simple fact that the more terms you rank for, the more traffic you are likely to...
Local SEO San Antonio
Local Listings If you’re not seeing the results from your SEO campaign that you are looking for, it may be because you are not paying attention to your local listings. Typically, when it comes to SEO for your business, you want to rank for service or product terms with the city modifier. This...
Social Media – Is it Important?
It's difficult to think back to a time when social media wasn't in existence. For many, MySpace was their first interaction with social media, and for a long time, it was the big game in town (For an interesting look back at the social media timeline, click here). Today, there are a vast array...
Metrics – Alexa Rank
There are a multitude of metrics used by internet marketers to help determine the strength and value of a website. Of course, the majority of these metrics hold slightly different meanings depending on who you talk to. Some people take Majestic's Trust and Citation Flow metrics over Moz's Domain...
