The Expert in Cape Cod SEO
Contact us today to see how we can help your business grow
Mallery Online Marketing
The Best Cape Cod Search Engine Optimization Agency
We are Mallery Online Marketing, the premier online marketing agency servicing Cape Cod and the Islands. We have helped many businesses, both local and around the country, grow to heights the owners never thought possible. And we do it all with free targeted traffic from Google through search engine optimization. Google happens to be the first stop for most people when they go online to search for an answer to a question or to find what they need. Finding your business at the top of those results is a difference maker. When people find your products and services as they are actively searching for them, you earn the opportunity to make those people your customers. We don’t just say we do SEO, we live it. We run tests on hundreds of sites just to make sure we are on top of Google and their consistent algorithm changes. Our knowledge and experience allows us to confidently say that we are the best in SEO, not only on Cape Cod but all of Massachusetts. Whether you’re looking to have all your SEO outsourced or you need a consultant to help your in-house team, we can provide a service that best suits your needs.
The Basics of SEO
Ranking number 1 for all of your keywords doesn’t do you any good if people can’t navigate your site or if they just don’t like it. A great SEO campaign starts with solid web design to make sure that your visitors can find the information they are looking for quickly and efficiently.
Your site needs to be optimized before to get maximum performance in the search engines. This includes:
- Proper site structure
- SEO-friendly URLs
- SEO-friendly meta titles and descriptions
- Image alt tags
- Inner linking between pages on your site
When it comes to competitive space, sites can’t rank based on their own merit. It takes a solid link-building campaign to push your site over the competition. There are many different types of links, and each has its place and proper usage. Knowing where and when to build those links is vital in making sure your site rises to the top.
Best Local SEO Company Around
Local SEO is slightly different from standard SEO in that the focus is on specific locations so you can present your products and services only to those in your local area. If you service a specific locality, the last thing you want is to be answering phone calls from people all over the country.
There are some campaign differences between standard SEO and local SEO, but the general methodology is the same:
- We start with killer technical on-site optimization. That may require a website redesign, but we will do our best to work with your current site when possible.
- Next, we build your local prominence. There are many sites and directories online that people use every day. We want you to be found in each so we can be assured that no matter where someone is looking, they will have an opportunity to find you.
- Your social media presence is a must. If you do not have your social media profiles and accounts built out, we will help you to do so. Every business should be found on all applicable social media outlets.
- Last, we will run a focused backlink campaign to find and build the backlinks that will help your website steadily move up in the rankings month after month. Our links will be well thought out, expertly placed, and found on relevant sites. We are not throwing your business on random sites that have nothing to do with what you do.
After you hit page 1, you will start to see an increase in call volume. Just make sure you are ready to handle it, and we will take care of the rest.
How to Improve Search Engine Ranking for Your Website and Why You Should Care
Increasing your ranking in Google is as easy as picking up the phone. We’re here to make your life easier. After all, you have a business to run. You don’t need to be worrying about algorithm updates and making sure all of your business listings are identical and listed properly.
Getting your site to rank high in the search engines can make a huge difference to your business. The chart below shows how many clicks each position receives when a search is performed. As you rank higher on page 1, you will start to see more traffic. More traffic can lead to more leads, sales, and conversions.
The goal is to get measurable results month over month. We work to get you those results until you’re on page 1. Then we double down and work twice as hard to get you to those top positions so you can see the impact it has on your business.
If you’ve seen enough, and you’re ready to get started, give us a call at (210) 570-9027.
- Position #1 31.7% 31.7%
- Position #2 24.7% 24.7%
- Position #3 18.7% 18.7%
- Position #4 13.6% 13.6%
- Position #5 9.5% 9.5%
- Position #6 6.2% 6.2%
- Position #7 4.1% 4.1%
- Position #8 3.1% 3.1%
- Position #9 3% 3%
- Position #10 3.1% 3.1%
You Want to Take Advantage of the Best Cape Cod SEO. What next?
The first thing you need to do is pick up the phone and give us a call or set an appointment with us. If we both agree that we are a good fit for each other, we get started right away.
We start every campaign with an analysis phase. This gives us insights into the current state of your website, where you rank, and what your competitors are doing.
Scientia potentia est – Knowledge is power
Knowing what your competition is doing and has done to achieve page 1 rankings is powerful. Duplicating much of their work will help you quickly achieve similar results. But we also want to know what they are not or have not done. This will let us surpass their results.
Google’s algorithm changes all the time. We need to make sure your site is optimized to perform as Google wants to see it. This may include altering the site structure, adding or removing content, building and submitting new XML sitemaps, and inserting code to help Google more easily identify your brand. We want to make sure your site is operating at 100% and working on helping you achieve higher rankings rather than acting as resistance.
It’s also important to make sure the user experience is optimized. Ensuring your site is mobile-friendly is a major concern for Google. Site speed is another major issue, as every second it takes your site to load, you lose more potential customers.
We will also make sure you are setup with Google Webmaster Tools and Google Analytics. When you want to see what’s going on with your site, we want you to be able to do so. These tools offer insights to your sites performance.
Off-Site Link Building and Maintenance
Here is where you will start to see the big results. Once we have optimized your site and gotten it ready to start moving up, we begin analyzing and determining what we need to do off-site to get your site rolling up the rankings. We will get your business information all over the internet with citation building and business listing submissions. Your social media profiles will be created or adjusted to ensure optimal setup. Last, we will build strong backlinks to your site that move the needle because they will be included in articles or features on sites that are trafficked, authoritative, and most importantly, relevant to your business.
This combination of off-site tactics will get your site moving its way up the rankings towards those number 1 positions for your keywords. If we find that your site has stalled and is no longer moving up, we will reassess and make all the necessary adjustments to restart to ranking process.
More Cape Cod Internet Marketing Services
Cape Cod SEO Expert Consultant
You have an in-house marketing team handling your social media, email marketing, website edits, and more, but you need to make sure they understand how to push your site up in the rankings organically. Mallery Online Marketing can help.
From on-site SEO guidance to off-site SEO insights, we will be more than happy to make sure your team is set up and moving in the right direction utilizing all the same data and techniques we have at our disposal.
Give us a call today to discuss our consulting program.
Cape Cod’s Video Marketing Expert
Video is important for any business. But once you have a video produced, what do you do with it? You let it work for you!
Our video marketing services focus on making sure your videos have the chance to be seen by as many people as possible. That includes getting them ranked on YouTube and Google.
The biggest benefit of ranking your video in Google is that it gives you another spot on page 1. The more real estate you take up, the more business you will see.
Contact us today to learn more about our video marketing services.
Cape Cod Web Design
Your website provides many potential customers with a first impression of your business. You want to make sure that it looks professional and conveys the information on the products or services they are looking for. Missing out on a quality website can mean missing out on any and all potential customers.
Our web design and development services will make sure your business is well represented online. We will work together with you to ensure that you are satisfied with the results before the site goes live. You will have direct input on what you want to see on your website.
With proper web design services, you should see that your site can rank well in the search engines. While we build your site, we keep SEO in mind to give your site a head start in the ranking process.
If you’re ready to get started with a new or rejuvenated website, give your web design Cape Cod, Massachusetts, company a call today.