by Michael Mallery | Jan 25, 2015 | Internet Marketing, Paid Advertising, SEO, Social Media, Web Design
What is Paid Advertising? (PPC) PPC, or pay-per-click, is often utilized to get instant results with minimal effort; however, those results often come at a premium price depending on your targeted audience. In short, you are paying for advertisements to appear on...
by Michael Mallery | Jan 19, 2015 | SEO
A lot of people understand Search Engine Optimization as a type of marketing agency working to get your website to the front of the search engines’ search results. SEO, in actuality, is a form of web development, social media management, and marketing all...
by Michael Mallery | Jan 17, 2015 | SEO
The Metrics of it All When it comes to SEO and ranking your website, there are a lot of factors that need to be taken into account. Depending on who you talk to, the value of these factors can vary greatly. At the heart of it all is metrics; metrics of your site and...
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