• Google has reported that 40% of Gen Z is finding places to eat and answers to questions using TikTok and Instagram instead of Google.
• Google has started to lean towards content that is more visually-oriented to attract and keep younger audiences.
• Multisearch by Google allows users to upload an image and/or text to find a location or answer a question. Google’s technology can find options similar to what you’re looking for near you.
• If your business relies on visually-oriented content, don’t overlook platforms like Instagram and TikTok where you’re more likely to be discovered. Even if you’re not visually-oriented, adjusting some of your content can make a dramatic difference by getting your content in front of more eyes.

Read the full article on Desert News.